Email Design

The following are emails I created from scratch for e-commerce business Art of Skin Care. When I first started there, their emails were unstructured and text-heavy, lacking focus, strategy, and finesse.

By designing entirely new templates using best practices, establishing a hierarchy to guide the eye, distilling key points, and reframing their approach, I transformed their messaging to make it more visually captivating and succinct. I also implemented A/B tests, and improved segmentation to optimize results. This led to a 15.5% increase in email revenue.