Brand Identity

This project was created for e-commerce skincare business, Art of Skin Care. Their focus is on healthy aging and embracing your most radiant self.

Art of Skin Care wanted to give their branding a light refresh, without changing some core pieces. To draw out the qualities and personality of Art of Skin Care that make it so special, I shifted our creative strategy from product-focused to purpose-driven. I worked to expand our brand story, diversify our messaging, integrate more humanity within our lifestyle photography, and add vibrant colors and illustrative elements to our visual identity.

Transforming our brand identity to better align with business goals and objectives resulted in a 16% increase in website conversion rate. Below are my brand identity mood board and rebranded website homepage design.