Web Banners

At Art of Skin Care, we had to find ways to connect with and market to customers from our Budget-Consious, Moderate, and Premium consumer groups. I created strategies and designed web banners for our homepage, landing pages, and brand pages that focused on tapping into the needs of each of these groups and drove consumer action. I collaborated with our photographer and copywriters to play on brand voice and tone, made clear calls to action, and followed design, marketing, and ADA best practices.