Brand Identity

This brand identity project was created for e-commerce professional skincare business, Art of Skin Care. Their focus is on healthy aging and embracing your most radiant self. It was their goal to give their current branding a refresh. My goal was to add vibrance and personalization to their current brand without entirely changing everything so that pieces of their original branding and new branding would feel cohesive. Through expanding the palette, fonts, and in-house lifestyle photography, I hoped to better draw out the qualities and personality of Art of Skin Care that make it so special.

Included below are my brand identity mood board and branded site homepage designs.